Infographic: Four Go-To Brands That “Own” Their Markets

This is a follow-up to my previous post and infographic, “Twelve Reasons It’s Better to Be the Go-To Than a Me-Too.” As it illustrates, achieving market dominance as the differentiated Go-To in one’s market offers lots of advantages. I thought it would be fun to provide a follow-up with some well-known names that people in tech can relate to, though there are many, many more out there. Though all of these serve a variety of markets now, they all started with a laser focus on one core offering, establishing market leadership before branching into other areas. Once again, enjoy and share. Better yet, send me your own examples of Go-To companies.