Strategic Marketing Infographic: 12 Reasons It’s Better to Be the Go-To Than a Me-Too

Market dominance simply means becoming the Go-To brand for a particular market need and being so superior at solving that market problem that you are able to command premium prices, work with premium customers, and hire premium people. Any company, no matter its size, can pursue it.  Your goal is to get people to seek you out and have them so firmly believe in your ability to make a unique contribution that they will pay you whatever it takes.

The alternative is to be a me-too that has to scrape for business and compete on price.

There are at least twelve reasons it’s better to be the Go-To, and I’m sure you can think of even more. Enjoy the infographic and pass it along…

mktg-infographic-why-be-go-to-lina-group

4 thoughts on “Strategic Marketing Infographic: 12 Reasons It’s Better to Be the Go-To Than a Me-Too

  1. Pingback: Infographic: Four Go-To Brands That “Own” Their Markets | Be the Go-To, Not a Me-Too

  2. Pingback: More on the Advantages of Being the Go-To | Be the Go-To, Not a Me-Too

  3. Pingback: Market Dominance Case Study: Owning a (Large) Consulting Niche | Be the Go-To, Not a Me-Too

  4. Pingback: Part 3 of What a Go-To Does Differently: Obsession | Be the Go-To, Not a Me-Too

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