There is so much to say about this LinkedIn blog post by Bill Gates that I don’t know where to start. First, the humility of it is marvelous. He’s essentially self-made and at a very young age, at that – an entrepreneur. On and off, he’s been the richest person on the planet. His foundation is so effective that Warren Buffet decided to hand his wealth over to it rather than start another. And yet, Bill Gates decides to use his first official blog post on LinkedIn to talk about what he’s learned from someone else – Warren Buffet. Beautiful.
I also love the nuggets he picked out. One is the moat metaphor. Warren Buffet taught him to think of a company’s competitive advantage as a protective moat and to look at whether the moat is shrinking or growing. He talks about it through the eyes of an investor, but we should all be doing it for our own companies. Are we adequately differentiated? How sustainable is it? How quickly are other companies catching up? How is the market changing and what will that do to our moat?
Another interesting aspect of this post is that it demonstrates LinkedIn’s strategy of providing useful content to increase engagement. Judging from the number of views, likes, comments, etc. on this post already, I’d say the strategy is working. LinkedIn wants to be more than just a tool you use while job hunting. It wants to draw users in on a daily (or more) basis. It was a coup getting Bill Gates and similarly high-profile people to agree to participate. IMHO, LinkedIn has only begun to scratch the surface of its full potential, particilarly as a B2B sales and marketing tool. That will come with time, esp. once they break out of the recruiting mentality and really open up their thinking. I can see a day when it replaces Salesforce.com. But I digress…
Back to Bill Gates. One more observation, and then I’ll make myself stop: The hook is great. He gives you a two-fer – Bill Gates and Warren Buffet. The post is almost impossible to resist. And the title promises big value: Three Things I’ve Learned From Warren Buffet.
It’s a quick and easy read. But you’ll get more out of it if you take a few moments to really think about how you could apply each of his three tips to your business, job and life. Enjoy.