What I like about Tina Seelig’s new book on creativity, Ingenious, is that it lays out a framework for how to think about and promote creativity within yourself or others. It also discusses external factors that help or hinder creativity, including the ecosystem around you. Plus I love her writing and examples. Check out her presentations online – she’s a great speaker as well.
Creativity, especially creative problem solving, are essential ingredients for strategy and marketing. Get her book and enjoy!